For the passengers flying to The Russian Federation, the local airline announced that only one piece of hand luggage was allowed on board. However, if one wants to blend in, that baggage rule should actually be interpreted as only one Vuitton or Goyard carry-on and a duty-free shopping bag, preferably Chanel, Prada or Dior (the bigger the size the better, and we know it does matter). Indeed, while boarding for a journey to Moscow — the country’s capital and largest city — even the most naive observer can’t fail to notice that Russians do love fashion and luxury. There is of course the infamous bling: not only in its clichés or fur extravaganza but also in the array of it-bags on display — and not just any. No. The latest. The one you had not even imagined existed in this shade of green. And yes, we admit it, we were #peagreenwithenvy.

Although, a more refined style is starting to be noticed in the younger generations, who crave more up-and-coming niche designers such as Thom Browne.

Some of the country’s most talented designers have even recently made their way to Paris, such as Gosha Rubchinskiy, Ulyana Sergeenko and the mother and daughter duo from Yanina. Russia has incontestably made itself a very fashionable spot to follow.

For its 32nd season, the Mercedes-Benz Fashion Week Russia welcomed over 50 designers, and NOWFASHION was there to discover the best of it.

Along with designer Dasha Gauser, the thought of both these designers having the potential to showcase their universe at something like NYFW’s VFiles show came to our mind. Wearing laboratory protection glasses and latex gloves, Dasha’s looks were all about Mendeleev’s periodic table of the elements, from the prints of the button-up or one/off shoulder dresses to the coats and socks. It had an undeniable fresh vibe and energy, which perfectly translated the shows “successful chemistry.”

Dasha Gauser Fall/Winter 2016 ready-to-wear show, Moscow (Régis Colin-Berthelier for NOWFASHION)

Both the designers and the fashion week organizers have the ambition, and as we often hear: “When there is a will, there is a way!”

From Moscow, with love,

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