The Spring-Summer collection by young talented designer Dasha Gauser turned out to be a celebration of youth, juicy colors and extraordinary shapes, that have already become a good tradition connected with the brand.
An invitation in the form of cardboard plates, and clink of dishes before the runway recalled restaurant-bar theme which had, apparently, inspired the designer.
“The collection was made in a relaxed manner, with love and without forcing me for something and, at the same time, not forcing myself to commercialize the collection,” Dasha told RT.
The collection by Dasha Gauser was made for a fragile lady in bloom, highlighting eternal holiday and infinite youth. It seems that the designer has found her own style and does not plan to bring significant changes to it – her dresses can be easily recognized in the crowd.
Dasha Gauser keeps her firm habit to make sophisticated fabric origami and to decorate her dresses with plisse skirts, draperies, geometrical firm shoulders, and long zippers.
Gauser is not simply a successful artist, but she also perfectly understands that her creation should be a commercial success. Nevertheless, “the crisis has not affected creativity in any way,” Dasha says. She has found another way out: deciding to reduce the price of the second line “to make it capable of competing with such brands as Zara and Mango” on the Russian market.